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Honda's September 2023:  2-Wheeler Sales

Honda's September 2023:  2-Wheeler Sales

Published: Tuesday, 31 October 2023 10:06 AM | By Maxabout News | 399 Views

Honda 2-Wheeler Sales in September 2023: Activa, Shine, CB350, Dio, Unicorn, Hornet

Despite facing challenges like global supply chain disruptions and the ongoing pandemic, Honda continues to be a significant player in India's two-wheeler industry. In September 2023, Honda's domestic sales reached a total of 491,802 units, representing a marginal growth of 0.58% compared to the same period last year when they sold 488,950 units. Let's take a closer look at the performance of some of Honda's key models:

  1. Honda Activa: The Activa retained its top position as the highest-selling model with 235,056 units sold, accounting for 47.79% of the total domestic sales. However, it witnessed a 4.30% decrease in sales compared to September 2022.
  2. CB Shine: A favorite among commuter motorcycle enthusiasts, the CB Shine faced a YoY decline of 6.79%. With 135,339 units sold in September 2023, it continued to be a significant contributor to Honda's domestic sales.
  3. Dio: This sporty scooter experienced an impressive YoY growth of 29.04%, selling 38,703 units in September 2023. The boost in sales is thanks to the recent addition of the Dio 125cc model to the range.
  4. Shine 100: The introduction of the Shine 100 marked a new addition to Honda's lineup, and it made a significant impact by selling 26,205 units in its debut month. This diversification strategy seems to be paying off.
  5. Unicorn: The Unicorn faced a steep decline of 29.44% in YoY sales, with 25,514 units sold in September 2023, suggesting the need for Honda to revisit its marketing and product strategies for this model.
  6. Hornet 2.0: This model emerged as the standout performer with a staggering YoY growth of 458.26%, selling 3,852 units. Its sporty design and advanced features have made it a preferred choice for enthusiasts.

In the export market, Honda also demonstrated positive growth in September 2023. The Navi scooter led the way in exports, reflecting a 46.04% growth from the previous year. The Dio also showed significant growth in the export market with a YoY increase of 210.08%, while the CB Shine experienced a decline in export sales, down 60.93% from the previous year.

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