Maruti Suzuki achieved a new milestone in 2023 by selling 2 million cars in India. This also includes the company's highest-ever export of the 2,69,046 units. To understand this rapid growth and Maruti’s future plans, we spoke to the Shashank Srivastava, Senior Executive Director, Sales and Marketing, Maruti Suzuki. In the crowd of petrol and diesel; vehicles, hybrids, electric, and CNG options stand out as safe and cost-effective options for the environment, an understanding shared by Srivastava. He mentioned that 56 per cent of Maruti's portfolio in the country consists of CNG cars. The company plans to have 25 per cent hybrid, 15 per cent electric, and 16 per cent flex-fuel (bio-gas blend) cars in the country soon.
Maruti Suzuki's Hybrid Endeavors
In the Indian market, Maruti Suzuki was a pioneer in bringing hybrid technology. Maruti Suzuki made early forays into the hybrid car market with the Maruti Suzuki Ciaz and Ertiga, two models that include mild hybrid systems designed to increase fuel efficiency. Maruti Suzuki's future aspirations to increase the number of hybrid cars in its portfolio have their roots in these initial efforts with hybrid technology.
Rising Demand for Hybrid Cars
In India, the demand for hybrid vehicles has increased due to growing worries regarding environmental pollution and rising fuel costs. Maruti Suzuki recognizes that customers are choosing more sustainable choices, therefore it needs to provide a variety of hybrid cars to suit different tastes and price ranges. Maruti Suzuki hopes to satisfy evolving needs of customers as well as contribute to a cleaner future by growing its selection of hybrid vehicles.
Technological Advancements
Maruti Suzuki has shown its commitment to technical innovation by creating cutting-edge hybrid systems. The corporation has been spending the money on the R&D to improve the performance, the reliability, and efficiency of their some hybrid vehicles.
Government Support and Incentives
Maruti Suzuki's efforts to promote hybrid cars are further bolstered by government support and incentives for eco-friendly vehicles. The Indian government has been offering various incentives,and the subsidies, and also the tax breaks to promote the adoption of hybrid and electric vehicles.
Conclusion
In the coming months, this Japanese automaker may launch the hybrid version of its five-seater Swift in India. It's worth noting that apart from the Grand Vitara, Maruti also has the Invicto in its hybrid line-up. So far, Maruti has only showcased one electric car, the eVX, which they plan to introduce into the market by the end of the year. Maruti Suzuki is positioned to take the lead in the form of determining the direction of the Indian transport in the future by making investment in the hybrid technologies, forming strategic alliances, and using government funding. Maruti Suzuki is in a good position to be satisfy changing the consumer demands and also promote positive change in the direction of a greener, and to more sustainable future because of its dedication to sustainability, creativity, and customer happiness.