Brand-Wise Sales Report: TVS Beats Honda in March 2019

The brand-wise sales report for March 2019 brings reshuffling of positions that were earlier assumed to be the same throughout the year. The first position has been bagged by Hero Motocorp with 5,53,302 units, registering a drop of 21.5% in the YoY number. The second position now goes to TVS Motor, taking away the spot from none other than Honda by getting approx 25,000 units more than the Japanese rival. TVS registered 2,47,710 units while Honda was good for 2,22,325 units in March 2019. Both the brands saw a drop in sales as TVS got 6.6% negative growth while Honda was the worst hit brand with 46.7% drop in YoY sales number.

Bajaj Auto could have got the third position too as they got 2,20,213 units during the 31-day period. The difference of approx 2,000 units could have been bridged easily if they had officially announced the arrival of new Dominar than letting fans enjoy the test reviews and spy shots. The first four brands have their own league like no other option in India, or even the remaining brands combined can cross any of the above-listed names. Yamaha is good for the fifth position with 72,676 units. The majority of sales number from Yamaha comes from motorcycles.

Suzuki India bagged the sixth position with 58,696 units. They are riding on the success of Access 125 and Burgman Street while motorcycle contributes a very small chunk of their sales number in India. Both these Japanese brands dethroned Royal Enfield from its earlier position, leaving the same with just a small gap from Suzuki. The 58,434 units from Royal Enfield is still a very lucrative number. Piaggio Vespa (including Aprilia) is the last mass-market brand with a four-digit sales number. They were good for 6221 units and all of them were scooters.

Kawasaki got 467 units in March 2019 while Mahindra got just 337 units during the same period. Harley-Davidson and Triumph were the next two brands with 205 and 65 units respectively. The units from Bajaj Auto includes KTM numbers while Ducati and rest of the 2-wheeler brands do not reveal their sales number.

Brand-Wise Sales Report

Sales Figures (March 2019)

1. Hero MotoCorp – 5,53,302 units
2. TVS Motor – 2,47,710 units
3. Honda – 2,22,325 units
4. Bajaj Auto – 2,20,213 units
5. Yamaha – 72,676 units
6. Suzuki – 58,696 units
7. Royal Enfield – 58,434 units
8. Piaggio (Vespa+Aprilia) – 6221 units
9. Kawasaki – 467 units
10. Mahindra – 337 units
11. Harley-Davidson – 205 units
12. Triumph – 65 units

Sales Report