Royal Enfield has just announced an all-new assembly plant in Thailand, that will be catering to the stronger demand for the motorcycles abroad. This is the brand’s first CKD assembly plant outside the country and will be their fully owned subsidiary. The new assembly unit is expected to commence the operations in June 2019. Royal Enfield is also expected to expand its presence in the Indonesian markets.
By the end of 2020, the brand believes in expanding its reach to 15 standalone dealers as well as 25 authorized service centres in order to make the motorcycles accessible to the enthusiasts in Bangkok, Phuket, Pattaya and Chiang Mai.
Royal Enfield entered the Thai market three years ago and the most famous twins, the Interceptor 650 and the Continental GT 650 were recently introduced in the country. The bikes have managed to get more than 700 bookings till date while 100 motorcycles have already been delivered.
Siddhartha Lal, CEO, Royal Enfield, commenting on the launch of a new assembly plant in Thailand stated: “Thailand has become Royal Enfield’s third home after its origins in UK and success in India. The initial success of the 650 Twins in Thailand has proven that Royal Enfield is well poised to fill the gap in the mid-size segment. With a massive segment of commuters ready to upgrade and a robust long-distance, leisure riding culture in the country, Thailand offers huge headroom for growth for Royal Enfield. We believe that localising our operations in Thailand will allow us to serve our customers at a closer and more intimate level.”
