Royal Enfield Vintage Store is their first approach towards pre-owned vintage machines. This can serve as a dedicated store for buyers that are looking into certified and well tested machines of another era. The fifth largest brand of India will divide their business into three different segments.
First will deal with refurbished bikes while second will handle completely restored vintage machines. Third will fetch maximum number of buyers as it will be the pre-owned category. Royal Enfield will try its best to make all these bikes sound as good as they were at their time of sale from a dealership.
These special Vintage Stores will work on 92 checkpoint system that can prove the worth of a bike through a fixed process. The first store is operational in Chennai while Royal Enfield will definitely expand these to reach maximum number of buyers. They will refurbish each motorcycle with genuine parts and thus, quality will never fall under a certain benchmark.
The brand will also offer financial assistance to the customer through their various partnerships while insurance, warranty and other services will vary from one machine to the other. They will set a fixed price for every motorcycle and same procedure will be followed for every deal.
Shaji Koshy, Head, India Business, Royal Enfield said: “At Royal Enfield, we are constantly working towards offering new experiences and formats for our customers. With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open ten Vintage stores across the country in the first year”.
Royal Enfield Vintage Store
Address: No. 27, Mylai Balaji Nagar, Velacery Main Road, Pallikaranai, Chennai.
