Royal Enfield “Yeh Bullet Meri Jaan” TV Commercials Launched in India

Royal Enfield has recently launched its most affordable Bullet series in India, christened as Royal Enfield Bullet 350 X. The motorcycle is available at INR 1.12 lakh for the standard kick start variant while the electric start variant of the 350 X can be availed at INR 1.26 lakh. In addition to this, the brand for the first time has launched three new TV commercials that highlight its decades-long legacy in the country.

Coming to the first TV commercial, a girl is seen coming out from a library, late at night. Noticing three guys surrounding a Royal Enfield Bullet, the girl is seeing wearing her motorcycle helmet which astonishes the bystanders and made them realize that the Bullet 350X they are leaning on indeed belongs to the girl.

In the second TV commercial, there’s an army officer having dinner beside his entire family when he receives a text notification to report to duty immediately. The official is next seen wearing his Indian army uniform while his wife hands him the key to his Royal Enfield Bullet 350X.

Lastly, the third TV commercial features a doctor from Kerala riding his RE Bullet motorcycle to reach a camp in adverse weather where he needs to treat the flood-hit patients waiting for him. All the three TV commercials represent the much-appreciated legacy of the motorcycle brand and feature the slogan “Yeh Bullet Meri Jaan”.

Bullet X Series On-Road Price List

• Kick Start ABS: INR 1,31,371
• Electric Start ABS: INR 1,47,663

Royal Enfield Bullet 350 X Specs

• Displacement – 346cc
• Single Cylinder Air-Cooled Engine
• Bore x stroke – 70mm x 90mm
• Max. Power – 19.8 Bhp @ 5250 rpm
• Max. Torque – 28 Nm @ 4000 rpm
• 5-Speed Constant Mesh Gearbox
• Carburettor Fuel Supply System
• Transistorized Coil Ignition
• Wet Multiplate Clutch
• Kick Start, 1-Channel ABS
• Colour Options: Bullet Silver, Sapphire Blue, Onyx Black
• Ex-Showroom Price: INR 1.12 lakh
• On-Road Price: INR 1.31 lakh

Royal Enfield Bullet 350 X ES Specs

• Displacement – 346cc
• Single Cylinder Air-Cooled Engine
• Bore x stroke – 70mm x 90mm
• Max. Power – 19.8 Bhp @ 5250 rpm
• Max. Torque – 28 Nm @ 4000 rpm
• 5-Speed Constant Mesh Gearbox
• Carburettor Fuel Supply System
• Transistorized Coil Ignition
• Wet Multiplate Clutch
• Electric/Kick Start, 1-Channel ABS
• Colour Options: Regal Red, Royal Blue, and Jet Black
• Ex-Showroom Price: INR 1.27 lakh
• On-Road Price: INR 1.48 lakh