TVS to Showcase New Products at Expo Moto 2019: According to an official report by TVS Motor, the brand has announced its recent partnership with Cadisa, a large business and property management group in Guatemala, which will allow the brand to open 15 more flagship stores across the Central America region.
In addition to this, the motorcycle manufacturer will operate over 25 service outlets in the region to strengthen its business in the country. The official report also reveals that TVS will be showcasing 3 new products at the Expo Moto 2019, which is scheduled to commence from November 1, 2019, till November 3, 2019, in Guatemala.
Currently, the TVS portfolio in the Central America region is limited to Apache RTR 200 4V, Apache RTR 180, Apache RTR 160 2V, and the Stryker 125 in terms of motorcycles while the brand offers only TVS Wego in the scooter category and TVS King Deluxe in the three-wheeler segment.
Commenting on the association with Cadisa, Mr R Dilip, Executive Vice President – International Business, TVS Motor Company said, “We are delighted to partner with a well-known company such as Cadisa Group, to expand our presence in Guatemala and El Salvador. Cadisa has rich experience and immense knowledge and understanding of the needs of customers in this region. At TVS Motor Company, we place importance on making products which boast of superior quality and cutting-edge technology. The unique network of distribution that Cadisa has developed makes them the best strategically for TVS Motor Company. With this partnership, we will be able to offer customised products with complete service and spare parts for our customers throughout Central America and consolidate our presence in the region.”
Expanding its range in Central America and launching three new products in the portfolio is one of the wisest steps taken by the brand to establish stronger roots in the country and compete against the giants like Hero MotoCorp and Bajaj Auto, who are already operating strongly in the region.
Source: TVS Motor
