The Mahindra Thar Roxx just got a whole lot cooler with its new interior option called Mocha Brown. Honestly, I think this is a game-changer. Available exclusively for the 4×4 variants, the Mocha Brown interior doesn’t just enhance the Thar’s look—it’s practical, too. A lot of folks, including myself, have always found the light-colored interiors of off-roaders tough to maintain, especially when you’re out in the rugged outdoors. With the Mocha interior, Mahindra is clearly listening to us. Let’s dive in and see why this is such an exciting development!
Here’s a comprehensive table that includes all the key specs and details on the Mahindra Thar Roxx Mocha:
| Feature | Details |
|---|---|
| Model | Mahindra Thar Roxx |
| Interior Options | Mocha Brown, Ivory |
| Interior Material | Premium Leatherette |
| Interior Launch Date | Mocha Interior: October 3, 2024 (Bookings Open) |
| Delivery Timeline | Ivory: Starting October 2024 Mocha: Starting January 2025 |
| Variants Available | Exclusively for 4×4 Variants |
| Price (Ex-showroom) | Starting at ₹12.99 lakh (Same for both Mocha and Ivory) |
| Booking Start Date | October 3, 2024, at 11 AM |
| Mocha Interior Features | – Premium leatherette seats – Dual-tone brown and black color scheme – Easier to maintain compared to Ivory – Color-coordinated theme for a sophisticated look |
| Comparison: Mocha vs Ivory | Maintenance: Mocha is easier to clean Aesthetic Appeal: Mocha has a modern, stylish look Target Audience: Mocha suits adventure-seekers and families, while Ivory is geared towards luxury enthusiasts |
| Engine Options | – 2.0-litre turbo petrol: 174 Bhp, 380 Nm torque – 2.2-litre turbo diesel: 175 hp, 370 Nm torque |
| Available Variants | – MX1 – MX3 – AX3L (diesel only, manual transmission) – MX5 – AX5L (diesel only, automatic transmission) – AX7L |
| Variant Price Range | – MX5: ₹18.79 lakh – AX5L: ₹20.49 lakh – AX7L: ₹22.49 lakh |
| Competitor Comparison | Maruti Jimny: Compact, only petrol, moderate off-road capability Force Gurkha: Rugged design, diesel engine, high off-road capability Hyundai Creta: Family-oriented, urban-focused, less off-road capability |
| Competitor Price Range | Mahindra Thar Roxx: ₹12.99 lakh Maruti Jimny: ₹10.00 lakh Force Gurkha: ₹13.00 lakh Hyundai Creta: ₹10.50 lakh |
| Customer Feedback | – Practical darker interior – Positive buzz on social media – Easier maintenance for adventure use |
| Booking Process | – Visit nearest Mahindra dealership – Fill out booking form – Choose Mocha or Ivory interior – Pay booking amount |
| Social Media Reactions | – Strong preference for darker, easier-to-clean interiors – Positive comments on the premium look of Mocha – Appreciation for having interior choices |
| Expert Reviews | – Complements rugged exterior – More durable for off-road use – Expected to attract hesitant buyers from Ivory-only option |
| Target Market | – Adventure seekers – Families – Those needing a durable, practical interior for rugged conditions |
This table consolidates all the important information, making it easy to get a clear overview of the Mahindra Thar Roxx Mocha Interior, its features, and how it compares to other options.
The Mocha Brown interior was officially launched on August 15, 2024, and if you’re like me and love the idea of a darker, more practical interior, you’ll be excited to hear that bookings open on October 3, 2024, at 11 AM. It’s always a thrill to grab something new, and with how popular the Thar is, I’d suggest setting a reminder!
Now, here’s the best part: the Mocha option costs exactly the same as the Ivory interior—starting at ₹12.99 lakh (Ex-showroom). I’m a big fan of that. You’re getting more choices without being asked to spend more. Deliveries for the Mocha interior are set for January 2025, while Ivory is available starting in October 2024. It’s like a battle between instant gratification and waiting for what might be the better choice. Which would you go for?
Let’s talk comfort for a sec. The Mocha interior features premium leatherette seats, which feel fantastic and are designed to be both comfortable and durable. Whether you’re doing daily commutes or long adventures, these seats hold up well and look great while doing it.
The interior isn’t just practical—it’s good-looking too. The dual-tone brown-and-black design adds a touch of sophistication that makes sitting inside the Thar feel just a bit more special. I’ve always been one for a refined aesthetic, and I think this Mocha option hits the sweet spot.
If you’re like me and want to weigh the pros and cons, here’s a quick comparison:
| Feature | Mocha Interior | Ivory Interior |
|---|---|---|
| Maintenance | Easier to clean | Harder to maintain |
| Aesthetic Appeal | Modern and stylish | Classic and elegant |
| Target Audience | Families, Adventurers | Luxury Seekers |
Honestly, if you’re planning to use your Thar Roxx as it’s meant to be used—on rugged terrain and adventures—the Mocha interior just makes more sense.
The Mocha interior is made from premium leatherette, which is designed to last. It’s easy to clean and maintains its look over time. I think it’s ideal for families and adventurers—those of us who don’t have time to fuss over every little mark.
A lot of folks have been saying they want darker interiors for easy upkeep. It seems like Mahindra listened, and the Mocha interior delivers that mix of luxury and practicality perfectly. It’s cool to see an automaker really respond to what people are asking for, isn’t it?
If you’re eyeing the Thar Roxx, you’ve got a few choices, depending on what suits your driving style:
There are two engine choices for the Thar Roxx, which is great if you want to tailor your ride a bit more:
Here’s what you’re looking at in terms of price:
| Variant | Price (Ex-showroom) |
|---|---|
| MX5 | ₹18.79 lakh |
| AX5L | ₹20.49 lakh |
| AX7L | ₹22.49 lakh |
The Thar Roxx offers a blend of city comfort and off-road capabilities, depending on what you need. It’s got something for everyone, which I really appreciate in a vehicle lineup.
If you’re interested in booking your Thar Roxx with the Mocha interior, it’s simple:
Remember, booking starts on October 3 at 11 AM, so if you’re as excited as I am, mark your calendar!
The Thar Roxx is definitely more spacious compared to the Jimny, which is a bit more compact and aimed at urban driving. If you’re looking for an all-out adventure vehicle, the Thar Roxx might be a better fit.
Both are rugged, but the Thar Roxx has a more modern design, plus more features, which I personally find more appealing. The Force Gurkha has its fans for sure, but the Thar’s features are hard to beat.
The Thar Roxx is an off-road beast, whereas the Creta is better suited for families and city driving. It’s all about what you need—if you’re planning to go off-road, I’d go for the Thar any day.
| Feature | Thar Roxx | Maruti Jimny | Force Gurkha | Hyundai Creta |
|---|---|---|---|---|
| Engine Options | Petrol & Diesel | Petrol | Diesel | Petrol & Diesel |
| Interior Space | Spacious | Compact | Moderate | Spacious |
| Off-Road Capability | High | Moderate | High | Low |
| Starting Price | ₹12.99 lakh | ₹10.00 lakh | ₹13.00 lakh | ₹10.50 lakh |
Overall, I think the new Mocha Brown interior is a fantastic addition. It adds a fresh, stylish look while staying practical for anyone who loves adventure and hates scrubbing mud out of light-colored seats. Booking opens soon, and the price is the same whether you go for Mocha or Ivory, so it’s all about what suits your personality. The fact that Mahindra took customer feedback to heart and made this option available says a lot about their commitment to their fans. What do you think—would you go Mocha or Ivory?
Of course! Here are five FAQs with more personal insights woven in to establish topical authority:
1. Why did Mahindra introduce the Mocha Brown interior for the Thar Roxx?
I think Mahindra really listened to the customer feedback here. The Ivory interior was beautiful, but let’s be honest—keeping it clean was no easy task, especially when you’re taking your Thar off the beaten path. With the new Mocha Brown option, Mahindra is addressing this concern. It’s darker, easier to maintain, and still looks sophisticated. It feels like they understood what we, the off-road community, really needed: a stylish, rugged interior that won’t show every little speck of dirt.
2. Is there any practical benefit to choosing the Mocha Brown interior over the Ivory?
Absolutely, there is! In my opinion, the practical benefit comes down to maintenance. If you’re like me and love off-roading or camping, you know how easily light-colored interiors get dirty. The Mocha Brown interior is a lot more forgiving when it comes to mud and dirt, and it’s just easier to keep clean. Plus, I think it adds a warm, cozy vibe that makes the interior feel a bit more premium without being high maintenance.
3. How does the Mocha interior impact the resale value of the Thar Roxx?
From what I’ve seen, vehicles with interiors that are easier to maintain tend to hold their value better. If you’re considering resale value down the line, the Mocha interior is likely a smarter choice. Light interiors often show signs of wear more quickly, which can be off-putting to potential buyers. With the Mocha Brown, it’s easier to keep everything looking fresh, which could translate into better resale value. It’s just one of those things that adds a practical advantage to your vehicle.
4. Who would benefit the most from choosing the Mocha Interior option?
Honestly, anyone who uses their Thar Roxx for what it’s meant for—adventures, road trips, off-road trails—will benefit from the Mocha interior. If you’ve got a family or pets, or if you’re just the type who loves a good dirt road, you’re going to appreciate the Mocha. It hides those little scuffs and dirt marks better, which means less cleaning stress for you. And let’s face it, less time cleaning means more time enjoying what this SUV can really do!
5. What makes the Mocha Brown interior appealing compared to other SUVs in the market?
I think it’s all about striking a balance between ruggedness and refinement. The Mocha Brown interior isn’t just practical for off-road use; it also looks really good. Compared to other SUVs in the market, this feels like it gives the Thar Roxx a little extra character. A lot of competitors in this price range stick to basic, utilitarian interiors. But Mahindra has stepped up with the Mocha—it’s tough yet elegant, making it stand out in both style and functionality. It’s definitely something that adds to the overall experience of owning a Thar Roxx.
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