Sales Report Comparison: Royal Enfield Classic 350 vs Bajaj Dominar 400

RE Classic 350 vs Bajaj Dominar 400 (Sales Report): Two big brands and two potential products are currently at war. Here we are talking about Royal Enfield Classic 350 and Bajaj Dominar 400. If we consider the scenario that emerged two years back, Royal Enfield was silently surfing the success wave. They were gaining huge numbers with every passing month and like every true rival, Bajaj Auto launched a product that could shake grounds under the wheels of Classic 350. Still, the plan went down soon with RE bringing 25-50 times more sales every month.

The product was right but unfortunately, buyers never considered the same as Classic 350 rival. If you ask a random motorcycle guy about what he thinks about both these bikes, he will certainly explain you the differences in a better way than Bajaj Auto. Was Dominar 400 born to take on Classic 350? The sales number narrate a different story. Did anyone of you found a retro-inspired design line in Dominar 400? Then why Bajaj Auto openly criticized the Classic and thought Dominar will work?

RE Classic 350 vs Bajaj Dominar 400

Detailed Sales Report

Month | Year	Classic 350	Dominar 400
January 2017	39,391 Units	3000 Units
February 2017	40,768 Units	3000 Units
March 2017	39,973 Units	3216 Units
April 2017	43,978 Units	2000 Units
May 2017	39,721 Units	1500 Units
June 2017	42,149 Units	927 Units
July 2017	42,967 Units	1341 Units
August 2017	45,555 Units	1892 Units
September 2017	47,674 Units	2250 Units
October 2017	48,469 Units	1652 Units
November 2017	49,534 Units	1004 Units
December 2017	47,558 Units	925 Units
January 2018	53,221 Units	2072 Units
February 2018	48,557 Units	1982 Units
March 2018	50,111 Units	1561 Units
April 2018	52,075 Units	1373 Units
May 2018	51,147 Units	1191 Units
June 2018	50,426 Units	1277 Units
July 2018	44,054 Units	1381 Units
August 2018	44,610 Units	1122 Units
September 2018	44,021 Units	1095 Units
October 2018	46,148 Units	659 Units
November 2018	39,025 Units	170 Units
December 2018	34,325 Units	24 Units
Total Sales	10,81,476 Units	36,458 Units

Dominar 400 is a great machine that could munch miles all day without breaking a sweat, that too at triple-digit speeds and pushing zero numbness into your saddle. Bajaj could have explained all this rather than going for odd comparisons and making irrelevant TV Commercials and videos. LED lights, slipper clutch, ABS, alloy wheels, extra wide tyres and full digital console, all of these were good enough to prove Dominar 400 a star with its own charm.

Classic 350 is unbeatable and that is proven here through an average 40,000+ units of the sales chart. Dominar 400, on the other hand, struggled to cross 3216 units and presently, fell back to two-digit units. Was it projected as an independent affordable tourer, the figures would have been quite different. Why would you run in the opposite direction of flowing wind if you can enjoy running with it at a faster pace?

Bajaj Dominar is a very capable product and has a good potential but Bajaj must stop mocking Royal Enfield motorcycles and launch new advertising campaigns if they seriously want to boost the sales of Dominar 400 in India. Bajaj will soon launch the 2019 mode of Dominar in India with new double barrel exhaust and upside down front forks.

Sales Data Source