TVS Apache RR 310 registered just 246 units in February 2019. The downfall in sales was seen in every motorcycle above the 150cc segment, with Apache RR 310 being one of the worst hit products with loads of potential and such low response from the buyers. The biggest point of worry for TVS is that RR 310 never touched the four-digit sales number, even when it was priced at a much lower point in several states. The rise in price for the flagship motorcycle is one big reason for this sales drop.
The buyers in Kerala can have the Apache RR 310 for INR 1,99,999 while those in Delhi will need to spend INR 2,23,070. Both prices are ex-showroom. Being India’s third largest brand by sales volume, TVS should have kept the pricing under INR 2 lakh for the first year of existence. The most powerful Apache of all time, RR 310 is using a 312cc engine, producing 34 HP of maximum power. It rivals KTM RC 390, Kawasaki Ninja 300 and Yamaha R3 in its segment. The latter two are twin-cylinder motorcycles with much higher price tag and excess of overall output.
Above mentioned prices are ex-showroom, please contact your nearest TVS dealership to get the exact on-road price quote.
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