Yamaha Motor India expects to expand its market share in the two-wheeler market all the way to 10% from the current 4% by the end of the year 2023. Expanding its current production capacity of 1.7 million units, the brand expects to reach the number of 2.5 million units in just a span of five years. The brand is expected to achieve the target by focusing more on the premium motorcycles, as enthusiasts are excited about buying something exclusive and powerful, rather than putting all the efforts in the commuter lot.
In order to expand its target area, the brand is planning to open new manufacturing setups in India in addition to the two already in the charts, both located in Greater Noida and Chennai. In comparison to the last year, Yamaha Motor India has witnessed a growth of 0.7% with 7,32,006 units sold in the domestic market. The brand has also achieved 10% of the market share in the premium motorcycle segment itself.
Commenting on the new plans, Motofumi Shitara, Chairman Yamaha Motors Group India stated: “Our aim is to have a total of 10 per cent market share across the two-wheelers segment in India in the next five years, up from the current 4 per cent.”
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